3x revenue in six months.
Aura Aesthetica is a Beverly Hills plastic surgery practice run by Dr. Jonathan Kanevsky. When they came to Basecamp23, they had strong clinical results but no scalable growth system.
The Challenge
Aura had no structured paid media presence, no lead qualification system, and no nurture flows. Inbound leads were inconsistent and unqualified, making it impossible to forecast revenue or scale ad spend confidently.
What We Built
- Three-campaign Meta ads framework: C1 cold testing at $40/day, C2 bid-cap scaling at $100/day, C3 retargeting at $30/day
- Lead qualification system scoring inbound leads by income, credit, age, and proximity — built on Neon PostgreSQL with Meta CAPI integration
- GHL SMS nurture sequences triggered by Opportunity Stage Changed events
- Contact center dashboard deployed to Vercel for real-time lead visibility
- Full WordPress site redesign with brand book
- GLP-1 program structure as new revenue line: three-tier membership with surgical downstream and GHL nurture
The Results
3xRevenue growth in 6 months
3.8xAverage ROAS on Meta campaigns
$40→$100Daily ad spend scaled with confidence
97%Lead response rate via GHL SMS automation
"Basecamp23 didn't just run our ads — they rebuilt how we think about growth. Revenue up 3x in six months."— Dr. Jonathan Kanevsky, Founder, Aura Aesthetica
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